Dynamic, energetic marketing professional with expertise in driving adoption and engagement in both B2C and B2B acorss mobile, photo and ecommerce platforms. Passionate about collaboration with proven success in project management, identifying growth opportunities, and delivering differentiated products to market through integrated marketing programs and campaigns.

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Mixbook  
Director of Marketing

October 2013-Present

 

 

• Own all marketing strategy, planning and execution

• Craft messaging and positioning for all Mixbook products- Mosaic (mobile), Montage and Mixbook

• Drive global adoption and go-to-market strategy for brand portfolio

• Spearhead re-engagement strategy to increase retention and reduce churn

• Collaborate with design, engineering and product for A/B testing, funnel and conversion optimization

 

 

 

Aarki, Inc. 
Director of Marketing

Jan. 2013-October 2013

 

Built all MARCOM from the ground up including developing brand guidelines, positioning, core messaging and go-to-market strategy.  Defined strategic marketing efforts for channel partners including mobile app publishers and developers, agencies, and consumer brands (CPG, CSR, Auto).

 

• Own all facets of outbound communications including email marketing, blog, website and social platforms
• Develop collateral, sales support tools, case studies and manage affiliate marketing programs
• Collaborate with publishers and agencies to develop case studies and affiliate marketing programs
• Provide insights to cross-functional teams to define business goals and prioritize product and marketing efforts

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Color Labs, Inc. 
Product Marketing Manager                  

June 2012-October 2012 (Apple Acqui-hire)

 

Led Product Marketing initiatives to define core features and develop effective go-to-market strategies for iPhone and Android apps working closely with Engineering and Product Management.  Managed new and existing partner and customer relationships to drive adoption and engagement.

 

• Increased monthly active users by 150% through customer insights, analysis, and A/B testing of user behavior to determine specific product changes.  Expert understanding of market and competitor landscape to determine positioning, define core messaging and monetization model, and create product story
• Managed and supported brand partnerships including Verizon and the NFL to align all go-to-market activities, campaigns and core messaging, driving more than 1M downloads in less than 90 days
• Developed SMB campaigns to drive product adoption and grow social media outreach and engagement by 54%

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Seven Networks
Senior Marketing Analyst

July 2010 – June 2012

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Executive owner of social strategy, corporate website, and go-to-market activities for channels with key contributions to sales, business development and strategic planning.  Delivered mobile app and cloud services to both consumer and enterprise customers globally.

 

• Executed go-to-market strategies for mobile products with total adoption exceeding 8 Million, including winning the 2011 GSMA Award for Mobile Technology Breakthrough
• Coined the first trademarked tagline Real Life, Real Time™ at the core of SEVEN’s repositioning, led the redesign of corporate messaging acting as a global ambassador at industry events such as Mobile World Congress
• Defined product requirements, UI design, testing of new product innovations and competitive positioning
• Actively engaged and supported sales team to design and deliver collateral, technical whitepapers, and establish strategic programs to maintain relationships with customers, partners, and vendors

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A.K.A
Sales and Marketing Manager

August 2009-December 2011

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Defined and implemented consumer marketing campaigns to increase engagement and generate revenue. Established marketing initiatives including strategic channel partnerships, SEO, CRM and email marketing campaigns, social media presence, and marketing collateral for sales, vendors, and customers.

• Established sales and marketing programs to grow memberships by 300% in first 6 months of execution
• Developed a series of social, community and member activities accounting for more than 15% of annual revenue
• Designed and executed merchandising programs that contributed to 25% annual revenue growth in the AKA brand

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ADDITIONAL INFORMATION
Salesforce.com, Microsoft Office Suite, Mail Chimp, Survey Monkey, Hootsuite, Vertical Response, Constant Contact, Google Analytics, Social Platforms: Facebook, Twitter, LinkedIn, Pinterest, Instagram.